I put the user at the heart of every design. Yes, projects must run on time and on budget, but never at the cost of the user experience. If something compromises it, I will challenge it. Always.
I’m obsessed with simplicity. It’s calming, it’s clear, and it works. I know many users feel the same. Complex interfaces overwhelm; simplicity empowers.
I design with a “less is more” mindset. Give users only what they need, exactly when they need it. Keep it focused, simple, and effortless. Add moments of delight and you create products people enjoy, remember, and use to reach their goals faster.
As a parent of a child with a disability, I’m highly attuned to accessibility. I design with inclusivity in mind, ensuring the experiences I work on are fit for everyone.
Good design comes from understanding the problem, recognising the needs of the user and the constraints of the business. I like to involve users early and often, testing; not guessing, learning, and iterating until the experience feels right.
Ways of working
I have over 20 years' of commercial experience. In that time I've worked with some of the world's biggest brands; within agencies as well as client-side. I work well on my own or as part of small, medium or large team. I'm sociable and try to make every day enjoyable. I've spent many years embedded in agile scrum teams and fully understand the agile process. I'm comfortable engaging with stakeholders and championing user-centred design processes. I'm always keen to learn new software and new processes. A job is not waterfall, it's agile; think, try stuff, break things, make mistakes, learn and move on with greater understanding than when you started.
Technical Proficiency
Figma
JIRA/Confluence/Kanban
Proto.io
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
Wordpress
Adobe Premiere
Adobe After Effects
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Intermediate
UI and Interaction design
UX design
Stakeholder management
iOS & Android design
Web design
Design systems
Illustration
Animation & motion design
Prototyping
User research
Typography
Branding, logos & identity design
Print & Digital comms
Photo retouching & manipulation
Photography
Videography
