My Role

Ticketmaster's ambition was to allow 3rd party to access to their core SDKs (Retail SDK, Accounts SDK and Tickets SDK). These SDK underpin the entire Ticketmaster experience; from browsing artists/events/venues, to personalisaton and user accounts, through to ticket purchase and management.

Rather than create apps for each event/artist/venue, which is obviously time consuming and costly, creating a white label solution that could be integrated into existing 3rd party apps was the way to go. This allows quick and easy implementation of Ticketmaster's powerful backend ticketing systems with far less time to market. I led the design, collaborating with the Product Team in the USA, to meet the requirements of the various end-users. Creating rapid prototypes and iterating based on their feedback as we went. A generic UI was created  to avoid using all of Ticketmaster's branding. The UI can be partially customised to allow a co-branded look and feel. This way, the UI feels part of the parent app/brand but also reflects the reliability of Ticketmaster's services.